rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Football Brands
  name:
    name part: Bridgewater, Sue
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xxk
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (X, 194 pages)
  abstract: The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
  note: by Sue Bridgewater.
  note: Electronic resource.
  subject:
    topic: Business and Management
  subject:
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: Organization
  subject:
    topic: Popular Science in Sports
  subject:
    topic: Sport
  subject:
    topic: Business
  subject:
    topic: Management
  subject:
    topic: Marketing
  subject:
    topic: Organization
  subject:
    topic: Planning
  subject:
    topic: Sports
  classification: 658.8
  related item:
    title info:
      title: Springer eBooks
  identifier: 9780230281363
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record creation date: 151120
    record change date: 20210728125537.0
    record identifier: in00003729470