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Football Brands /

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business o...

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Bibliographic Details
Main Author: Bridgewater, Sue (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Management.
Marketing.
Organization.
Popular Science in Sports.
Sport.
Business.
Planning.
Sports.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Item Description:Electronic resource.
Physical Description:1 online resource (X, 194 pages)
ISBN:9780230281363
DOI:10.1057/9780230281363