Resources, Efficiency and Globalization /

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conduct...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Dimitratos, Pavlos (Editor), Jones, Marian V. (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Series:	Academy of International Business.
Subjects:	Business and Management. Corporate Communication/Public Relations. Economics general. Globalization. International Business. International Economics. Business. Economics. International business enterprises. International economic relations. Management science. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book