The signals are talking : why today's fringe is tomorrow's mainstream /
Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals are Talking reveals a systematic way of evaluating new ideas bubbling up on the horizon--distinguishing wh...
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| Format: | Book |
| Language: | English |
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New York :
PublicAffairs,
[2016]
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| Edition: | First edition. |
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Table of Contents:
- Introduction: "Hello, are you lost?"
- The instructions : a futurist's playbook for every organization
- When cars fly : understanding the difference between trend and trendy
- Survive and thrive, or die : how trends affect companies
- Finding the fringe : seek out the unusual suspects
- Signals matter : uncovering hidden patterns
- The "Uber for X" trend : ask the right questions
- Is it really awesome? : know when the timing is right
- If this, then that : a formula for action
- Greetings, robot overlords : pressure-testing your strategy
- Reverse-engineering the future.