Brand Avatar : Translating Virtual World Branding into Real World Success /

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their bran...

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Bibliographic Details

Main Author:	Mesa, Alycia de (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. Industries. International Business. Marketing. Regional and Cultural Studies. e-Business/e-Commerce. Business. Culture > Study and teaching. Electronic commerce. International business enterprises. Electronic books.
Online Access:	Connect to the full text of this electronic book