APA (7th ed.) Citation

Mesa, A. d. (2009). Brand Avatar: Translating Virtual World Branding into Real World Success. Palgrave Macmillan UK : Imprint: Palgrave Macmillan. https://doi.org/10.1057/9780230233713

Chicago Style (17th ed.) Citation

Mesa, Alycia de. Brand Avatar: Translating Virtual World Branding into Real World Success. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009. https://doi.org/10.1057/9780230233713.

MLA (9th ed.) Citation

Mesa, Alycia de. Brand Avatar: Translating Virtual World Branding into Real World Success. Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009. https://doi.org/10.1057/9780230233713.