Marketing Revealed : Challenging the Myths /

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book...

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Bibliographic Details
Main Author:	Burgers, Willem (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. International Business. Marketing. Business. International business enterprises. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
Item Description:	Electronic resource.
Physical Description:	1 online resource (XIV, 192 pages)
ISBN:	9780230230873
DOI:	10.1057/9780230230873