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Doing Business in India : A Guide for Western Managers /

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The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the instit...

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Bibliographic Details
Main Authors: Kumar, Rajesh (Author), Sethi, Anand Kumar (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2005.
Subjects:
Business and Management.
Asian Culture.
Business Strategy/Leadership.
International Business.
International Economics.
Management.
Regional and Cultural Studies.
Business.
Culture > Study and teaching.
Ethnology > Asia.
International business enterprises.
International economic relations.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
Item Description:Electronic resource.
Physical Description:1 online resource (176 pages)
ISBN:9781403980571
DOI:10.1007/978-1-4039-8057-1