Harry Potter : The Story of a Global Business Phenomenon /

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible br...

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Bibliographic Details

Main Author:	Gunelius, Susan (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Subjects:	Business and Management. Business Strategy/Leadership. Industries. International Business. International Economics. Marketing. Business. International business enterprises. International economic relations. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book