Developing Alliance Capabilities /

Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills.

Bibliographic Details
Main Author: Heimeriks, Koen H. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2008.
Edition:1.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills.
Item Description:Electronic resource.
Physical Description:1 online resource (XV, 186 pages)
ISBN:9780230594043
DOI:10.1057/9780230594043