Sport as a Business : International, Professional and Commercial Aspects /
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, pro...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2011.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (XVI, 263 pages) |
| ISBN: | 9780230306639 |
| DOI: | 10.1057/9780230306639 |