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The Nature of Marketing : Marketing to the Swarm as well as the Herd /

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of co...

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Bibliographic Details
Main Author:	Brymer, Chuck (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:	Business and Management. Business Strategy/Leadership. Marketing. Business. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book

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