APA (7th ed.) Citation

Brymer, C. (2009). The Nature of Marketing: Marketing to the Swarm as well as the Herd. Palgrave Macmillan UK : Imprint: Palgrave Macmillan. https://doi.org/10.1057/9780230227231

Chicago Style (17th ed.) Citation

Brymer, Chuck. The Nature of Marketing: Marketing to the Swarm as Well as the Herd. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009. https://doi.org/10.1057/9780230227231.

MLA (9th ed.) Citation

Brymer, Chuck. The Nature of Marketing: Marketing to the Swarm as Well as the Herd. Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009. https://doi.org/10.1057/9780230227231.