Multinationals in their Communities : A Social Capital Approach to Corporate Citizenship Projects /

Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MN...

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Bibliographic Details
Main Authors: Jones, Ian W. (Author), Bek, David (Author), Pollitt, Michael G. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
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Online Access:Connect to the full text of this electronic book
Description
Summary:Multinationals can impact significantly on the quality of social relations within their communities, partly through corporate citizenship projects. This book analyzes the nature and effectiveness of these projects, using theoretical and empirical insights of recent literature. It demonstrates how MNCs can build communities in developing countries.
Item Description:Electronic resource.
Physical Description:1 online resource (XIV, 359 pages)
ISBN:9780230211056
DOI:10.1057/9780230211056