APA (7th ed.) Citation

Bauer, A., Bloching, B., Howaldt, K., & Mitchell, A. (2006). Moment of Truth: Redefining the CEO's Brand Management Agenda. Palgrave Macmillan UK : Imprint: Palgrave Macmillan. https://doi.org/10.1057/9780230203884

Chicago Style (17th ed.) Citation

Bauer, Andreas, Björn Bloching, Kai Howaldt, and Alan Mitchell. Moment of Truth: Redefining the CEO's Brand Management Agenda. London: Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006. https://doi.org/10.1057/9780230203884.

MLA (9th ed.) Citation

Bauer, Andreas, et al. Moment of Truth: Redefining the CEO's Brand Management Agenda. Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006. https://doi.org/10.1057/9780230203884.