What is netnography? /
The speaker defines netnography as an adaptation of ethnography for the online world, for the requirements of online communities and online cultures.
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| Format: | Video |
| Language: | English |
| Published: |
[Thousand Oaks, Calif.] :
[SAGE],
2011.
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| Subjects: | |
| Online Access: | Connect to the full text of this online resource |
| Summary: | The speaker defines netnography as an adaptation of ethnography for the online world, for the requirements of online communities and online cultures. |
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| Item Description: | Online video. Includes transcript. Electronic resource. |
| Physical Description: | 1 online resource (11 min., 10 sec.) |
| ISBN: | 9781412995511 (online video) : |