What is conversational interviewing? /

Fred Conrad explains the concept as resolving the comprehension problems which can result from standardised survey interviewing. Interviewers must be able to explain properly what the question means so that different respondents do not respond in different ways due to their varying interpretations o...

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Bibliographic Details
Main Author: Conrad, Frederick G. (Frederick George), 1955-
Format: Video
Language:English
Published: [Thousand Oaks, Calif.] : [SAGE], 2011.
Subjects:
Online Access:Connect to the full text of this online resource
Description
Summary:Fred Conrad explains the concept as resolving the comprehension problems which can result from standardised survey interviewing. Interviewers must be able to explain properly what the question means so that different respondents do not respond in different ways due to their varying interpretations of the question.
Item Description:Online video.
Includes transcript.
Electronic resource.
Physical Description:1 online resource (14 min., 31 sec.)
ISBN:9781412995504 (online video) :