Business Practices in Emerging and Re-Emerging Markets /

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the...

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Bibliographic Details
Main Author: Singh, Satyendra (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2008.
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Online Access:Connect to the full text of this electronic book
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by Singh, Satyendra, 1966-
Published 2008
Book