Business Practices in Emerging and Re-Emerging Markets /
This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the...
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| Format: | eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2008.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (284 pages) |
| ISBN: | 9780230611016 |
| DOI: | 10.1057/9780230611016 |