Capabilities for strategic advantage : Leading through technological innovation /

In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies wh...

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Bibliographic Details
Main Authors: Birchall, David (Author), Tovstiga, George (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
Item Description:Electronic resource.
Physical Description:1 online resource (XVI, 304 pages)
ISBN:9780230522497
DOI:10.1057/9780230522497