Supermarket Wars : Global strategies for food retailers /

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures...

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Bibliographic Details
Main Authors: Seth, Andrew (Author), Randall, Geoffrey (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
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Online Access:Connect to the full text of this electronic book
Description
Summary:Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.
Item Description:Electronic resource.
Physical Description:1 online resource (XVI, 187 pages)
ISBN:9780230513426
DOI:10.1057/9780230513426