rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing in the Emerging Markets of Latin America
  name:
    name part: Marinov, Marin
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xxk
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (XV, 191 pages)
  abstract: Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
  note: by Marin Marinov.
  note: Electronic resource.
  subject:
    geographic code: cl-----
  subject:
    topic: Cultural and Media Studies
  subject:
    topic: Latin American Culture
  subject:
    topic: Marketing
  subject:
    topic: Culture
    topic: Study and teaching
  subject:
    topic: Ethnology
    geographic: Latin America
  subject:
    topic: Marketing
  classification: 306.098
  related item:
    title info:
      title: Springer eBooks
  identifier: 9780230511859
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record creation date: 151028
    record change date: 20210728125827.0
    record identifier: in00003727514