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Sun Tzu and the Project Battleground : Creating Project Strategy from 'The Art of War' /

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The Art of War by Sun Tzu has influenced a generation of business leaders and strategy gurus. Yet for many people in business and students of management this remains a mystery. For the first time the authors provide a fully comprehensive account of this work and the influence of Sun Tzu and the rele...

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Bibliographic Details
Main Authors: Hawkins, David E. (Author), Rajagopal, Shan (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:
Business and Management.
Business Strategy/Leadership.
Management.
Business.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The Art of War by Sun Tzu has influenced a generation of business leaders and strategy gurus. Yet for many people in business and students of management this remains a mystery. For the first time the authors provide a fully comprehensive account of this work and the influence of Sun Tzu and the relevance to business strategy and project management. Their book will give the reader the opportunity to appreciate and benefit from this crucial work.
Item Description:Electronic resource.
Physical Description:1 online resource (XVIII, 221 pages)
ISBN:9780230510616
DOI:10.1057/9780230510616