The Bending Moment : Energizing Corporate Business Strategy /

This book draws upon the idea that internal and external pressures and stresses can result in a change in the shape and form of the organization, the bending moment. It suggests the importance of a holistic business strategy as a crucial part of building for success in the complexity of the market p...

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Bibliographic Details
Main Author: Hawkins, David E. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:
Online Access:Connect to the full text of this electronic book

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