Japanese Consumer Dynamics /

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Haghirian, Parissa (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:	Business and Management. Asian Economics. International Business. International Economics. Management. Market Research/Competitive Intelligence. Marketing. Business. International business enterprises. International economic relations. Marketing research. Asia > Economic conditions. Electronic books.
Online Access:	Connect to the full text of this electronic book