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International Place Branding Yearbook 2010 : Place Branding in the New Age of Innovation /

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them co...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Go, Frank M. (Editor), Govers, Robert (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Business Strategy/Leadership.
International Business.
International Economics.
Marketing.
Business.
International business enterprises.
International economic relations.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Item Description:Electronic resource.
Physical Description:1 online resource (L, 234 pages)
ISBN:9780230298095
DOI:10.1057/9780230298095