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Qualitative marketing research : a cultural approach /

Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to provide an informed study for anyone interested in cultural approaches to economic and social theory.

Bibliographic Details
Main Author: Moisander, Johanna
Other Authors: Valtonen, Anu
Format: eBook
Language:English
Published: London : SAGE, 2006.
Series:Introducing qualitative methods.
Subjects:
Marketing research.
Qualitative research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Moisander and Valtonen unpack the emerging cultural approach in the field of marketing and consumer research to provide an informed study for anyone interested in cultural approaches to economic and social theory.
Item Description:Electronic resource.
Physical Description:1 online resource (xi, 227 pages).
Bibliography:Includes bibliographical references and index.
ISBN:9781849209632 (ebook) :