rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Qualitative marketing research
  name:
    name part: Carson, David
    name part: 1947-
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2001
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xii, 239 pages) : illustrations.
  abstract: Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing.
  target audience: specialized
  note: David Carson ... [el al.].
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Qualitative research
  subject:
    topic: Marketing research
  classification: HF5415.2
  classification: 658.83
  identifier: 9781849209625 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 110121
    record change date: 20190412185002.0
    record identifier: in00003727146
    language of cataloging:
      language term: eng