Developing brands with qualitative market research /
This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do.
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| Format: | eBook |
| Language: | English |
| Published: |
[Thousand Oaks, Calif.] :
[SAGE],
[2010]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do. |
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| Item Description: | "SAGE research methods online." Title from home page (viewed Jan. 18, 2011). Electronic resource. |
| Physical Description: | 1 online resource. Also issued in print format. |
| Format: | Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher). Available as searchable text in HTML format. |
| ISBN: | 9781849208840 (ebook) : |