rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Developing advertising with qualitative research
  title info:
    title: SAGE research methods online
  name:
    name part: Wardle, Judith.
    role:
      role term: creator
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2010
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: This title considers the contribution that qualitative market research can make to the development of advertising. It explores the potential contribution made by qualitative research within the specific demands of advertising development, but also reflects on its limitations.
  target audience: specialized
  note: Judith Wardle.
  note: "SAGE research methods online."
  note: Title from home page (viewed Jan. 18, 2011).
  note: Electronic resource.
  note: Also issued in print format.
  note: Mode of access: World Wide Web.
  note: System requirements: Internet Explorer 6.0 (or higher) Firefox 2.0 (or higher).
  note: Available as searchable text in HTML format.
  note: Includes bibliographical references.
  subject:
    topic: Advertising
    topic: Research
  subject:
    topic: Qualitative research
  classification: HF5814
  classification: 659.1072
  related item:
    title info:
      title: Qualitative market research ; 6
  identifier: 9781849208833 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 110119
    record change date: 20190412184959.0
    record identifier: in00003727071
    language of cataloging:
      language term: eng