Handbook of public opinion research /

An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

Bibliographic Details
Other Authors: Donsbach, Wolfgang, 1949-, Traugott, Michael W.
Format: eBook
Language:English
Published: London : SAGE, 2007.
Subjects:
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