Handbook of public opinion research /

An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

Bibliographic Details
Other Authors: Donsbach, Wolfgang, 1949-, Traugott, Michael W.
Format: eBook
Language:English
Published: London : SAGE, 2007.
Subjects:
Online Access:Connect to the full text of this electronic book
Connect to the full text of this electronic book
Description
Summary:An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.
Item Description:Electronic resource.
Physical Description:1 online resource (xx, 618 pages)
Bibliography:Includes bibliographical references.
ISBN:9781848607910 (ebook) :