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Essentials of marketing research : putting research into practice /

This text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Clow and James explore the latest research techniques, including social media and other online methodologies, and they e...

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Bibliographic Details
Main Author: Clow, Kenneth E.
Other Authors: James, Karen E.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 2013.
Subjects:
Marketing research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data.
Item Description:Electronic resource.
Physical Description:1 online resource (xxii, 497 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781483384726 (ebook) :