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Successful focus groups : advancing the state of the art /

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This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general i...

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Bibliographic Details
Other Authors: Morgan, David L. (Sociologist)
Format: eBook
Language:English
Published: Newbury Park, Calif. ; London : SAGE, [1993]
Subjects:
Focus groups.
Social sciences > Research > Methodology.
Electronic books.
Online Access:Connect to the full text of this electronic book
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Published 1993
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