Successful focus groups : advancing the state of the art /
This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general i...
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| Format: | eBook |
| Language: | English |
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Newbury Park, Calif. ; London :
SAGE,
[1993]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xv, 271 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781483349008 (ebook) : |