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Managing Green Issues /

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Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental iss...

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Bibliographic Details
Main Author: Curtin, Tom (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Edition:Revised and updated second edition.
Subjects:
Business and Management.
Environmental Economics.
International Business.
Management.
Business.
Environmental economics.
International business enterprises.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.
Item Description:Electronic resource.
Physical Description:1 online resource (XIII, 208 pages)
ISBN:9780230800854
DOI:10.1057/9780230800854