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The Brand Glossary /

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Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Swystun, Jeff (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:
Business and Management.
Business Strategy/Leadership.
Management.
Marketing.
Business.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Item Description:Electronic resource.
Physical Description:1 online resource (VI, 135 pages)
ISBN:9780230626409
DOI:10.1057/9780230626409