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Marketing in the Emerging Markets of Islamic Countries /

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges p...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Marinov, Marin (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:
Cultural and Media Studies.
Marketing.
Middle Eastern Culture.
Culture > Study and teaching.
Ethnology > Middle East.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Item Description:Electronic resource.
Physical Description:1 online resource (XIII, 207 pages)
ISBN:9780230626287
DOI:10.1057/9780230626287