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Objects of Desire : Consumer Behaviour in Shopping Centre Choices /

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What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail...

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Bibliographic Details
Main Author: Dennis, Charles (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:
Social Sciences.
Industries.
Medical Sociology.
Social medicine.
Social sciences.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Item Description:Electronic resource.
Physical Description:1 online resource (XVII, 271 pages)
ISBN:9780230509481
DOI:10.1057/9780230509481