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The Sustainability Effect : Rethinking Corporate Reputation in the 21st Century /

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Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducte...

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Bibliographic Details
Main Author: Brady, Arlo. Kristjan O. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:
Business and Management.
Business Ethics.
Business Strategy/Leadership.
Business ethics.
Business.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.
Item Description:Electronic resource.
Physical Description:1 online resource (XVI, 175 pages)
ISBN:9780230508484
DOI:10.1057/9780230508484