City Branding : Theory and Cases /

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together...

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Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Dinnie, Keith (Editor)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:	Business and Management. Business Strategy/Leadership. International Business. Marketing. Regional/Spatial Science. Tourism Management. Business. International business enterprises. Leadership. Management. Regional economics. Space in economics. Tourism. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Item Description:	Electronic resource.
Physical Description:	1 online resource (XXX, 239 pages 263 illustrations)
ISBN:	9780230294790
DOI:	10.1057/9780230294790