Cover Image

Revenue Management : A Practical Pricing Perspective /

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: McMahon-Beattie, Una (Editor), Yeoman, Ian (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:
Business and Management.
Accounting/Auditing.
Business Strategy/Leadership.
Finance, general.
Management.
Organization.
Accounting.
Bookkeeping.
Business.
Finance.
Leadership.
Planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
Item Description:Electronic resource.
Physical Description:1 online resource (XX, 273 pages)
ISBN:9780230294776
DOI:10.1057/9780230294776