Alcohol Advertising and Young People's Drinking : Representation, Reception and Regulation /

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

Bibliographic Details
Main Authors: Gunter, Barrie (Author), Hansen, Anders (Author), Touri, Maria (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.
Item Description:Electronic resource.
Physical Description:1 online resource (VII, 241 pages)
ISBN:9780230290587
DOI:10.1057/9780230290587