Franchising Globally : Innovation, Learning and Imitation /

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in di...

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Bibliographic Details

Main Author:	Alon, Ilan (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:	Business and Management. Entrepreneurship. International Business. International Economics. Management. Organization. Small Business. Business. International business enterprises. International economic relations. Planning. Small business. Electronic books.
Online Access:	Connect to the full text of this electronic book