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Reverse Psychology Marketing : The Death of Traditional Marketing and the Rise of the New "Pull" Game /

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of market...

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Bibliographic Details
Main Authors: Sinha, Indrajit (Author), Foscht, Thomas (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:
Business and Management.
Marketing.
Business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Item Description:Electronic resource.
Physical Description:1 online resource (XIV, 198 pages 5 illustrations)
ISBN:9780230625068
DOI:10.1057/9780230625068