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Emerging Multiplicity : Integration and Responsiveness in Asian Business Development /

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New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Soderman, Sten (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2006.
Series:Palgrave Macmillan Asian business series.
Subjects:
Business and Management.
International Business.
International Economics.
Business.
International business enterprises.
International economic relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.
Item Description:Electronic resource.
Physical Description:1 online resource (XVIII, 288 pages)
ISBN:9780230625013
DOI:10.1057/9780230625013