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Coca-Globalization : Following Soft Drinks from New York to New Guinea /

Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities.

Bibliographic Details
Main Author: Foster, Robert J. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2008.
Subjects:
Social Sciences.
Anthropology.
Cultural Anthropology.
International Business.
Social Anthropology.
Sociology, general.
Structural Geology.
Ethnology.
Geology, Structural.
International business enterprises.
Social sciences.
Sociology.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Coca-Globalization explores globalization through an historical and anthropological study of soft drinks such as Coke and Pepsi, examining how they have become more than mere commodities.
Item Description:Electronic resource.
Physical Description:1 online resource (304 pages)
ISBN:9780230610170
DOI:10.1057/9780230610170