The Economy of Brands /
In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make bette...
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| Format: | eBook |
| Language: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2010.
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| Online Access: | Connect to the full text of this electronic book |
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