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The Economy of Brands /

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make bette...

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Bibliographic Details
Main Author: Lindemann, Jan (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Business Strategy/Leadership.
Marketing.
Business.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Item Description:Electronic resource.
Physical Description:1 online resource (IX, 184 pages)
ISBN:9780230275010
DOI:10.1057/9780230275010