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The New Role of Regional Management /

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Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

Bibliographic Details
Main Authors: Ambos, Björn (Author), Schlegelmilch, Bodo B. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Economics general.
International Business.
International Economics.
Management.
Marketing.
Regional/Spatial Science.
Business.
Economics.
International business enterprises.
International economic relations.
Management science.
Regional economics.
Space in economics.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Item Description:Electronic resource.
Physical Description:1 online resource (XIV, 301 pages)
ISBN:9780230273870
DOI:10.1057/9780230273870